PLATINUM

1. Durability: Platinum is exceptionally strong and resistant to wear, making it ideal for everyday jewelry like rings and bracelets.
2. Density: It is a dense metal, heavier than gold or silver, which gives platinum jewelry a luxurious and substantial feel.
3. Luster: Platinum’s natural white color does not fade or tarnish, ensuring a lasting bright finish.
4. Purity: Platinum jewelry is typically 90-95% pure, making it hypoallergenic and safe for sensitive skin.
5. Malleability: Although tough, platinum is malleable enough for intricate designs and gemstone settings.

• Rarity: Platinum is 30 times rarer than gold, with most of it mined in South Africa and Russia.
• Longevity: Platinum retains its weight over time. Unlike gold, which wears down with polishing, platinum merely displaces rather than losing metal.
• Symbolism: Its durability and purity make it a symbol of enduring love and commitment, often used in wedding bands and engagement rings.

• Engagement Rings: Platinum is the most popular metal for engagement rings, especially when paired with diamonds. Its strength ensures that prongs securely hold gemstones in place, and its neutral color enhances the brilliance of diamonds and other stones.
• Wedding Bands: Platinum wedding bands are chosen for their durability and timeless elegance. They are often engraved or adorned with small gemstones for personalization.
• Eternity Bands: Platinum’s strength makes it perfect for eternity rings, where gemstones are set all the way around the band, requiring a secure and enduring material.

• Platinum is used for high-end necklaces, often paired with diamonds or other precious stones. Its weight and brilliance make it ideal for pendants and statement pieces.

• Platinum bracelets are less common due to the metal’s density, but when crafted, they are luxurious and durable, perfect for charm bracelets or bangles.

• Platinum is an excellent choice for stud, hoop, and dangle earrings, especially for those with sensitive skin. Its hypoallergenic nature ensures comfort for extended wear.

• Platinum is often combined with gold to create two-tone designs, blending the warmth of gold with the cool elegance of platinum.

1. Strength for Stone Setting: Platinum holds stones securely in place, making it ideal for tension settings, pave settings, and prongs.
2. No Tarnish: Unlike silver, platinum does not tarnish, maintaining its luster with minimal maintenance.
3. Hypoallergenic: Its purity ensures that it is safe for those with metal allergies or sensitive skin.
4. Low Maintenance: Although it develops a patina over time, this is often seen as desirable, giving the jewelry a vintage or matte appearance. It can easily be polished back to a high shine.
5. Timeless Appeal: Platinum’s bright white color is enduring and does not require rhodium plating, unlike white gold.

1. Cost: Platinum is one of the most expensive metals due to its rarity and density.
2. Weight: Its heaviness can make larger pieces uncomfortable for some wearers.
3. Workability: Platinum is more challenging to work with compared to gold or silver, requiring skilled craftsmanship.

1. 95% Platinum + 5% Ruthenium: A strong and durable blend often used in rings.
2. 90% Platinum + 10% Iridium: Offers high strength and is popular for intricate designs.

• Durability: Platinum is stronger and heavier, while white gold requires rhodium plating to maintain its white finish.
• Cost: White gold is more affordable, but platinum offers greater longevity.
• Maintenance: White gold may yellow over time and need replating, while platinum develops a patina that can be polished.

• Durability: Platinum is far stronger and less prone to scratching or tarnishing.
• Cost: Silver is significantly cheaper, making platinum the premium choice for fine jewelry.
• Weight: Platinum is heavier, giving it a more luxurious feel.

1. Handcrafted Designs: Jewelers often use platinum for bespoke, high-end jewelry due to its premium nature.
2. Engraving and Filigree: Platinum’s strength allows for intricate detailing without losing structural integrity.
3. Pave Setting: Platinum’s hardness ensures tiny gemstones stay securely in place.
4. Tension Setting: Platinum is ideal for tension-set rings, where the stone appears to float between two edges.

1. Cleaning: Use a mild soap solution and a soft cloth to clean platinum jewelry. Avoid harsh chemicals that could affect the gemstones.
2. Polishing: Over time, platinum may develop a patina (a soft, matte finish). This can be polished back to its original shine by a professional jeweler.
3. Storage: Store platinum jewelry separately in soft pouches or lined boxes to prevent scratches.
4. Wear Regularly: Platinum benefits from regular wear, as this helps maintain its shine and prevents oxidation.